Making Video Content Work for Your Dedicated Email Campaigns
You absolutely must have dedicated email marketing software in place if you want your emails to be impactful. One of the biggest complaints about email marketing campaigns is they often fail to bring in customers because they only use email marketing software which is not set up specifically to send to certain landing pages. And of course, you can't just send a couple of emails and expect the traffic to flood in like with a yeast infection. It doesn't work that way. The problem with a non-dedicated email campaign is the sender has to find a way to get his or her message across in an effective way. The best way to do that is to use carefully selected, carefully crafted, carefully targeted, highly engaging video content. You need to grab the attention of your audience. You need to make them want to click on your link. And you need to get them to engage with your video content in a way that is more than just "click here". Video content tends to be much more "inten